PromoCell is a biotechnology company with over 35 years of experience in human cell culture. The company supports researchers worldwide with xeno free, serum free media, enabling modern animal free cell culture, backed by short, reliable European supply chains.
From its headquarters in Germany, PromoCell offers a broad portfolio of human primary cells, stem cells, blood cells and specialized media. These solutions support a wide range of applications, including 3D cell culture and cancer research. Academic and industrial laboratories around the world rely on PromoCell products.
PromoCell focuses on scientifically robust, ethically responsible solutions that enable researchers to generate reliable, clinically relevant data across fields such as immunology, oncology and regenerative medicine. For research groups that collaborate closely with European clinical centres, this European origin and regulatory awareness are valuable assets for translational success.
PromoCell operates according to ISO 9001:2015 in order to consistently provide products and services that meet customer requirements as well as applicable statutory and regulatory requirements. To ensure the stringent processes, full traceability, and comprehensive documentation for regulatory compliance, PromoCell has implemented an EXCiPACTTM-certified Quality Management System to manufacture cell culture media classified as pharmaceutical excipients.
To support the shift towards more ethical and better-defined cell culture, PromoCell offers a comprehensive range of cell culture media and reagents. These range from serum-free (SF) or xeno-free (XF) to animal component-free (ACF) or chemically defined (CD) for numerous cell types and applications. The optimized media maximize experimental yield from a single biological sample, while minimizing variability caused by serum and animal-derived components. This enables more robust, reproducible data generation and reduces the need for large-scale animal studies.
By providing European, well‑documented media and primary human cells, PromoCell enables more precise and relevant models for human studies, reducing reliance on animal use in research. This approach supports the 3R principles: Replacement, reduction, and refinement, by helping researchers transition to human cell-based systems, including advanced 3D organoid and airway models.
As the official supplier for the BeNeLux region, Bio‑Connect ensures fast delivery of PromoCell products, local technical support and guidance on selecting the right cells and media for each application. The Bio‑Connect team can also advise on migrating existing protocols to xeno‑free or defined media, helping labs to modernise their workflows without compromising data continuity.
Within the “Local & Sustainable Sourcing” campaign, PromoCell represents a strong European partner for animal component-free, serum- and xeno‑free, and defined media and high‑quality human primary cells. With Bio‑Connect as the local link, these solutions are brought close to home with short communication lines, clear documentation and a sustainable, future‑oriented supply chain.
Primary Cells | Stem Cells | Buffers & solutions | Culture Media | HLA-typed cells
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